In charity fundraising, your first task is to build trust and showcase ethical practice. Ensuring donors feel confident about their contributions requires clarity, honesty, and consistency. Here are succinct best practices to bolster ethics and trust in fundraising:
1. Prioritise Transparency:
People often hesitate to donate to unfamiliar causes. Address these concerns by being open about your identity and the intended use of donations. Charity fundraising becomes much more trustworthy when you allow space for donors to ask questions, putting any concerns they may have at ease.
2. Set Clear Goals:
Whether it’s a time frame or a monetary milestone in charity fundraising, it’s important to define your fundraising objectives from the outset. Once you have your objectives and overall long-term goal, consider sequential short-term goals. This adds to the clarity and direction of your appeal.
3. Use Tried and Tested Payment Methods:
People have been paying for goods and services by direct debit for decades, why should charity fundraising be any different. It avoids supporters needing to provide too many sensitive details plus they are protected by the direct debit guarantee offered by all UK banks.
4. Clarify Deductions:
If donations cover certain expenses of your charity fundraising campaign, this should be transparent. Donors should be aware of any deductions before they contribute, ensuring no ambiguities arise later. Further, they are more likely to be invested in your appeal if you are clear about how their money is spent.
Passion in Trust and Ethics
At Wesser, our charity fundraising approach is to deliver ethical fundraising with outstanding service. We prioritise respect, ambition, passion, and pride — all whilst maintaining trust and ethics every step of the way.
If Wesser’s charity fundraising values echo with you, get in touch today. Whether you’re looking for a fundraising agency that focuses on ethical practice, or you’re looking for a job that allows you to make a difference to the world around you — Wesser can help you achieve it.
Originally published at: https://www.wesser.co.uk/4-tips-for-ethical-charity-fundraising/